In order to creatively feature Gillette’s FlexBall Technology, Ron was tasked with developing a piano that could be played using the product. Partnering with the composer Son Lux, the instrument adapted a new keyboard which drove the original composition. The piece was featured within the commercial spot and was debuted live at NYC’s Hammerstein Ballroom.

CREDITS // CLIENT: Gillette, AGENCY: Grey, PRODUCTION COMPANY: 1stAveMachine, DIRECTOR: Asif Mian, COMPOSER: Son Lux, PRODUCTION DESIGN: Ron Beach Jr.