Jose Cuervo Tradicional wanted to modernize the way they celebrate the beloved holiday of Día de los Muertos. A modern take on a classic cultural tradition, this immersive event featured the best of both analog and digital installations. The full artistic build included a 12-foot altar with holographic and interactive avatar projections, live motion-capture choreography, and virtual reality. Oh, and tequila, of course.

CREDITS // CLIENT: Proximo Spirits, AGENCY: Bernstein & Andriulli, EP & CREATIVE STRATEGY: Alma Lacour, TECH INSTALLATIONS: Sensorium, CREATIVE DIRECTION: Brian Schmitt, ILLUSTRATION: Llew Mejia, EVENT PRODUCTION: Maryclaire Grace