Malibu Rum wanted to showcase its musical roots. Working in partnership with a DJ, Ron’s design enabled a custom soundtrack of musical beats to be driven by corks popping. His installation built with Malibu Rum bottles armed with firing tubes fired corks at percussion instruments positioned directly across from them in order to play the song live.

CREDITS // CLIENT: Malibu Rum, AGENCY: Y&R, PRODUCTION COMPANY: Green Card, DIRECTOR: Andrew Zuchero, PRODUCTION DESIGNER: Ron Beach Jr.